IBM offers 'green' certificates to data center power misers

IBM is launching an initiative to give its corporate customers a way to measure and potentially monetize energy-efficiency measures in their data centers using an emerging form of currency.

The computing giant on Friday detailed a program that will let companies earn energy-efficient certificates, which are awarded after a company undertakes a project to lower its data center power consumption. It's part of its Big Green Innovations program to invest in clean tech.

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